The Forgotten Social Network: Exposing Your Brand on Instagram

When brands set out to establish a social media strategy, they automatically gravitate towards the “Big Three”: Facebook, LinkedIn, and Twitter. While this is certainly more than a sound gameplan considering the majority of one’s audience will be found on these major networks, one shouldn’t overlook the other up and coming niche networks. Since its launch in October 2010, Instagram rapidly expanded to over 10 million users in only a year. Clearly, it’s here to stay. 

Couldn’t get any crazier than this shot. 

At nearly 99000 followers, Red Bull has fully leveraged Instagram’s potential. The brand posts a “daily awesome picture” from their sports playground in order to stay true to its audience’s nature. In addition, despite its large fan base, it regularly likes and comments pictures posted by users.  

Keep Working at It

While zero followers on Instagram may seem disheartening compared to the thousands of fans and followers you might have already established on Facebook and Twitter, it’s important to keep at it. At the end of the day, you should value the quality of your brand community over the quantity. As a social media manager, challenge yourself to orchestrate the most creative and interesting shots your company has to offer every once in a while. Ready, Snap, Post. 

A look back at early days of Twitter, Future of Social Advertising [link recap]

Did you enjoy the short work week? Get ready for the weekend with at this past week’s top stories as indicated by our Fans and Followers. This week we took a look at the state of Twitter after 5 years (how time flies) and the future of social advertising. 

Image via Hidehiko Sakashita of Getty Images

Twitter at Age Five

Google Plus for Businesses, How Do Colors Affect Purchases? [link recap]

It’d be an understatement to say this was an eventful week in social media. Aside from President Obama’s Twitter Town Hall and Mark Zuckerburg’s online address to the world on the state of Facebook, we also saw the results of the Casey Anthony trial trended endlessly on Twitter and YouTube! unveil its “Cosmic Panda“. We assume you are all up to date on these major events. Listed below are our most popular links from this past week. They may not have made major headlines but they are still useful nonetheless.

Image via Amy Surowiec of Getty Images

Insightful Infographics