The Pinterest Appeal

During out #SMOchat, Brittany Morse of Sprout Social share insights on Pinterest. Clearly, Sprout Social understands the need to add valuable content to the conversation. 

Even B2B companies can add value to the conversation. Promote a blog post or infographic that offers industry tips, trends, or statistics. You can even take it one step further and pin videos that highlight case studies or tutorials. Beth Hayden of Copyblogger suggests that since there are far fewer videos than pictures on the site, your videos are more likely to be seen. All in all, these tips may help you create desirable content that engages followers with your brand without alienating them.

Engage Your Community

Similar to other social media sites, Pinterest offers brands ample opportunity to foster a two-way conversation within its online community. Although it’s important to establish yourself as a “curator of taste” or leader within your industry, take time to acknowledge the value your audiences contributes to the topic or niche. Repin content you find particularly compelling onto company boards. Design a board that highlights customer stories, whether case studies or pins that highlight the value your product or service offers. Take it one step further: like and comment pins from your followers, regardless of whether or not they relate to your brand. Don’t be afraid to show followers a human element of your brand’s culture.

Ultimately, we hope this serves as a basic guide for developing your brand’s presence of Pinterest. We’d love comments on readers’ experience so far with the network in the comments section. As a community manager, what are best practices you’ve found so far? As a personal user, do you engage with brands on Pinterest? Why or why not?

We’d love to connect with you on Pinterest! Our boards are still a work in progress but they’re a taste of what’s to come. 

The Forgotten Social Network: Exposing Your Brand on Instagram

When brands set out to establish a social media strategy, they automatically gravitate towards the “Big Three”: Facebook, LinkedIn, and Twitter. While this is certainly more than a sound gameplan considering the majority of one’s audience will be found on these major networks, one shouldn’t overlook the other up and coming niche networks. Since its launch in October 2010, Instagram rapidly expanded to over 10 million users in only a year. Clearly, it’s here to stay. 

Couldn’t get any crazier than this shot. 

At nearly 99000 followers, Red Bull has fully leveraged Instagram’s potential. The brand posts a “daily awesome picture” from their sports playground in order to stay true to its audience’s nature. In addition, despite its large fan base, it regularly likes and comments pictures posted by users.  

Keep Working at It

While zero followers on Instagram may seem disheartening compared to the thousands of fans and followers you might have already established on Facebook and Twitter, it’s important to keep at it. At the end of the day, you should value the quality of your brand community over the quantity. As a social media manager, challenge yourself to orchestrate the most creative and interesting shots your company has to offer every once in a while. Ready, Snap, Post. 

4 Ways Social Media Will Rock Your Next Event

Whether it’s a casual company meet-and-greet or a top-notch industry panel, offline events offer one of the best opportunities for a brand to connect with its customers and clients in person. While everything from the color of the tablecloths to the type of entrees might be planned beforehand, one can never account for who will actually show up. For example, as a company based in Palo Alto, CA, with a userbase that spans the globe, we’re never exactly sure who would show up to any of our events.

Foursquare’s recent unveiling of event check-ins makes this step even easier than before. 

Continue the Conversation

Social media ensures that the event doesn’t have to end when the speakers head home. Use the event’s hashtag to continue sharing thoughts and pictures. At Crowdbooster, our Follow Friday recommendation emerged as a way to thank an account’s most engaged fans, based on retweets and mentions, for the week. While you should certainly give a shout-out to those who attended the event in person, don’t hesitate to thank your top online guests too. Create lasting value from your event by cultivating relationships in your community. 

Be sure to share with us some of your experiences in social-media enhanced events in the comments section.