There will be no “Instagram for video”

I am beginning to think that “Instagram for video” is not where it’s gonna go. Vine is closer to YouTube than Instagram. We are consuming videos from the 1% of professional creators and another 4% of amateur creators, instead of the other 95% of everyone who shares photos on Instagram and Facebook. Our bar is just higher for video. Filters helped raised the floor for photos to a point where almost anyone who knows how to use a smartphone camera can take great-looking photographs, and we would all be happy enough looking at them. In the rare case that a photo is actually bad, the cost in terms of time spent consuming that photo is minimal anyway. This is not the case with video.

Socialcam had filters, text overlays, soundtracks that you can choose from, etc., but the videos I made of a birthday celebration was not fun to watch at all (especially given that it was more than a minute long). With editing and upload time, it also took a lot of effort to make. I’ve taken Instagram photos at other birthday celebrations and they always look fun and epic. Instagram also tackled video and they have the advantage of a built-in audience. As far as I can tell, no one is creating really interesting videos to watch on Instagram. If you find one, chances are it’s coming from a brand like Oreos investing money with a set, a script, professional actors and all that. If not, maybe the video is coming from a celebrity, so anything is interesting…video or photo or sound or text. That doesn’t say much.

Vine is the closest to nailing it. The composition tools are the best, including features geared specifically towards the most creative / artsy types like “ghost mode” and infinite loop. The 6-second time limit is just long enough to be interesting, and short enough that if the video sucks, you don’t feel like you’ve wasted a ton of time. However, I still haven’t been able to create great Vine videos myself because I’m unimaginative like most. This is why I think when it comes to a video social network, it’s not about filters or soundtracks or editing tools – it’s just about creativity. Can you come up with a script to tell an entertaining story in 6 seconds? You don’t really “capture and share moments” on Vine like you do on Instagram and leave the rest to our imagination. With videos, people expect to watch you tell a story, and unlike moments, stories aren’t out there for you to capture. You have to make it up. What do you think?

Going home.

Crowdbooster’s New Feature: Collaborate Seamlessly

Using Crowdbooster with your officemates just got this much more fun…

No, seriously. It’s with great pleasure that I announce today that you can now collaborate with multiple users on Crowdbooster. We are especially excited because to us, this signifies an institutionalization of social media in the modern organization. This is very different compared to when we started. Back then (circa 2010), trailblazing social media managers, fueled by not much more than a vision of a more connected world, single-handedly took on social media management roles with little to no resources at their disposal. Today, the social-savvy workforce is coming together on social platforms, with increasingly more resources to engage.

Here’s what you can do right now if you upgrade to Crowdbooster for Teams. Invite your entire marketing team to use Crowdbooster. Don’t forget to include temporary contractors and the awesome intern. Invite the executives and your clients, too. Crowdbooster was designed to be extremely simple to understand, so no training would be required for the other members of your team to start running reports and managing social profiles. Crowdbooster was also made to be visually stunning for you to use to demonstrate your performance and win over your clients and bosses, so send them access. You can add, remove, and limit users to manage only specific accounts. If you don’t want a user to have permission to change anything or post messages, you can easily limit her access level.

User settings

Social Profile settings

This is our first stab at making Crowdbooster work better in today’s collaborative environment. What features does your team need to get things done? What kind of roadblocks are you running into when managing social media as an organization? Tweet us @Crowdbooster.

When we look out into the future. We see social penetrating the organization, transforming more parts of the business than the ones we can rattle off right now – customer service, public relations, marketing, etc. Crowdbooster intends to be there to serve you. On top of that, what excites us even more is how the people inside social organizations will turn around and change social media even further by showing us how to use social media in a way that we never would’ve imagined. From there, we will get a lot closer to making the world a more open, authentic, and connected place.

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