Debunking Social Media Myths: Facebook and Twitter Strategies

Social media has created a new era of transparency and engagement in marketing. In this world of “Like” and “Follow” buttons, companies now need to create a personality that extends beyond the notion of a faceless corporation and more so towards the status of a friend or acquaintance. This new era provides companies the opportunity to be leaders in their fields through directed conversations and thoughtful interactions with customers.

David and I celebrating Social Media Day 2011 in Palo Alto, CA. We proudly put our company culture on display.

David Harstein suggests a company can actually capitalize on the intimate setting of Facebook to display a more personal side to its organization. Don’t be afraid to show off employees both at the office and out at company functions. While an individual on Twitter might follow a company due to its authority in a certain niche or to receive important news updates, someone on Facebook “Likes” a company because he or she feels connected in some way with that brand (even if at times this connection is for superficial circumstances such as a promotion.) 

Do you feel more connected to a brand over Facebook, Twitter or neither?

 

Announcing our first SMOchat on Twitter this Tuesday

We would like to invite you all to join us this coming Tuesday June 14, 2011 at 12PM PDT / 3PM EDT for our first ever Twitter chat in partnership with Stanzr to talk about “Social Media Optimization” or “#SMOchat.” 

Inside Trends: GladYouCame, National Vegetarian Week

Today’s trends provided enough entertainment to get us through the hectic schedule of Monday mornings. By midday, Twitter Nation had not only completely misconstrued the orginal intention of the #GladYouCame hashtag but also created a debate surrounding National Vegetarian Week in the UK.

Image courtesy of deviantART.com 

#GladYouCame
The Wanted, a British pop boy band from London, probably saw little harm in promoting this hashtag because, after all, their new single is titled “Glad You Came.” However, Twitter Nation quickly picked up this hashtag and converted it into an innuedo. We won’t go into the sexual details here, but let your imagination run. At least The Wanted got to see their single trending. Continue reading