When brands set out to establish a social media strategy, they automatically gravitate towards the “Big Three”: Facebook, LinkedIn, and Twitter. While this is certainly more than a sound gameplan considering the majority of one’s audience will be found on these major networks, one shouldn’t overlook the other up and coming niche networks. Since its launch in October 2010, Instagram rapidly expanded to over 10 million users in only a year. Clearly, it’s here to stay.
Couldn’t get any crazier than this shot.
At nearly 99000 followers, Red Bull has fully leveraged Instagram’s potential. The brand posts a “daily awesome picture” from their sports playground in order to stay true to its audience’s nature. In addition, despite its large fan base, it regularly likes and comments pictures posted by users.
Keep Working at It
While zero followers on Instagram may seem disheartening compared to the thousands of fans and followers you might have already established on Facebook and Twitter, it’s important to keep at it. At the end of the day, you should value the quality of your brand community over the quantity. As a social media manager, challenge yourself to orchestrate the most creative and interesting shots your company has to offer every once in a while. Ready, Snap, Post.