The Forgotten Social Network: Exposing Your Brand on Instagram

When brands set out to establish a social media strategy, they automatically gravitate towards the “Big Three”: Facebook, LinkedIn, and Twitter. While this is certainly more than a sound gameplan considering the majority of one’s audience will be found on these major networks, one shouldn’t overlook the other up and coming niche networks. Since its launch in October 2010, Instagram rapidly expanded to over 10 million users in only a year. Clearly, it’s here to stay. 

Couldn’t get any crazier than this shot. 

At nearly 99000 followers, Red Bull has fully leveraged Instagram’s potential. The brand posts a “daily awesome picture” from their sports playground in order to stay true to its audience’s nature. In addition, despite its large fan base, it regularly likes and comments pictures posted by users.  

Keep Working at It

While zero followers on Instagram may seem disheartening compared to the thousands of fans and followers you might have already established on Facebook and Twitter, it’s important to keep at it. At the end of the day, you should value the quality of your brand community over the quantity. As a social media manager, challenge yourself to orchestrate the most creative and interesting shots your company has to offer every once in a while. Ready, Snap, Post. 

4 Ways Social Media Will Rock Your Next Event

Whether it’s a casual company meet-and-greet or a top-notch industry panel, offline events offer one of the best opportunities for a brand to connect with its customers and clients in person. While everything from the color of the tablecloths to the type of entrees might be planned beforehand, one can never account for who will actually show up. For example, as a company based in Palo Alto, CA, with a userbase that spans the globe, we’re never exactly sure who would show up to any of our events.

Foursquare’s recent unveiling of event check-ins makes this step even easier than before. 

Continue the Conversation

Social media ensures that the event doesn’t have to end when the speakers head home. Use the event’s hashtag to continue sharing thoughts and pictures. At Crowdbooster, our Follow Friday recommendation emerged as a way to thank an account’s most engaged fans, based on retweets and mentions, for the week. While you should certainly give a shout-out to those who attended the event in person, don’t hesitate to thank your top online guests too. Create lasting value from your event by cultivating relationships in your community. 

Be sure to share with us some of your experiences in social-media enhanced events in the comments section.

Delivering Your Brand’s Culture Through Social Media

Tony Hsieh, CEO of Zappos, contends that the key to success is to remember that “your culture is your brand.” In the age of social media, traditional marketing is lost. A brand can no longer squeeze advertising copy into 140 characters and expect a positive response from its community. Social media has created a two-way stream in which fans and followers strive for a more authentic relationship with brands. Drawing on our own company experience and those experiences of some of the most famous brands in social media, we hope this post offers 3 simple steps to communicating your brand’s culture to your community.

Humanize Your Brand

Believe it or not, social media has offered brands the opportunity of a lifetime. A few decades ago, companies such as American Airlines or Pepsi were largely viewed as corporate monoliths because consumers didn’t relate to the brand beyond the experience of flying cross-country or drinking a soda. However, social media now offers brands the opportunity to actively create and engage a community beyond the consumer experience.

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