I get sad whenever I see a tweet that sounds more like advertising than the start of a conversation. I whine about uninspired posts that were created to get cheap likes.
I wonder if marketers will ever come around to understanding that social media is about becoming part of the conversation and not interrupt it with buzzkill advertising copy.
Social media is an opportunity for brands to open up and invite us in to see the what they are about. It’s authentic, it’s personal, it’s human.
For my own sanity’s sake, I’m going to blog about brands that get it, and showcase them here on the Crowdbooster blog. Here’s my first post, tell me if you like it.