Staying sane as a social media professional – Lessons from SMOchat

This post is based on our second and third #SMOchat (stands for Social Media Optimization chat). We host #SMOchat on Twitter every Tuesday at noon Pacific / 3pm Eastern Time. We hope you can join us to learn about SMO together.

“Social media” is a young industry and it’s changing really fast. That’s why we do a weekly #SMOchat in order to stay abreast of what is happening. These past 2 weeks we discussed how to develop great content for the social web, how to work with community advocates, and how to do all this while staying sane.

Staying sane and working with others as a social media professional 

Many social media professionals feel overwhelmed because of the always-on nature of our work. Even for those of us with teammates, working together with others can present an additional layer of complexity. To fight the deluge of conversations on social media, our community thinks that the only way is to set a schedule for when to be present, and rely on tools (like the ones suggested by Oneforty, or their new product Socialbase) and notifications to not miss anything. If you can have teammates, rotating can help each other unplug and focus on the other tasks at-hand.

Having a team, however, could mean that you lose the unifying voice that helps your community relate to you as a human. Introducing a voice guideline to the team may help. Others don’t think this is as much of a risk because companies like Zappos have developed a sign-in / sign-out system, letting individual personalities shine through. Another way to accomplish this is through signing your name or initials at the end of your tweets and posts.

Developing great content for your fans and followers

Great content create great conversations, but what constitutes great content? When we asked our community, the answer we got was to make it “shareable.” Taking a closer look, when a piece of content contains data in numbers, people react very positively because data is valuable in conversations and therefore more “shareable.” Similarly, richer, more interactive content like infographics, photos, videos, questions, and polls all make for very good content for social media because they are more engaging by default. Of course, keeping the content bite-size makes them easy to consume and lowers the cost of sharing.

Working with the advocates you discover through social media

Social media greatly lower the barrier for organizations to create digital communities, and as a result, we could develop relationships with many customers who end up becoming our advocates. Our community suggests that we treat our relationships online with sincerity and not just as another stat that we are trying to hit. Place people on lists and pay attention to them by engaging and promoting their content. Embody the same mentality off-line by touting your biggest advocates to others and finding opportunities to meet up In Real Life (IRL). Our community members have create separate communication channels specifically for advocates, organized meetups, and invited advocates to speak at events.

As a social media professional, how do you manage your time, develop great content, and work with advocates? Leave a comment and join us at our next #SMOchat!

Top 10 participants on June 21 (in order):@M_Gagnier, @Natasha_D_G, @dpillie, @DryerBuzz, @ebonstorm, @rapidbuyr, @EnviCareInc, @DICX, @mhandy1, @IslandPrintGrp

Top 10 participants on June 28 (in order): @MsQuarter, @AbiNaumann, @DryerBuzz, @Netphiles, @hensel, @solete, @Evyfindstheway, @CassiusBlueCo, @CinziaRolling, @KellyLoubet

Read the transcript from #SMOchat: (June 21) (June 28)