Normally we dedicate our Friday posts to a “link recap.” Based on retweets and replies to the content Crowdbooster tweets out each week, we generate about ten links for our followers in case they missed the buzz online. Recently, we’ve gotten a lot of questions from our followers about where we look to for insightful social media content aside from giant media blogs such as Mashable or Adage. So this week we’ve decided to switch it up a bit. Below are fantastic blogs to keep up on news related to everything social media. This list is in no way exhaustive so feel free to comment any other suggestions.
It’d be an understatement to say Brian Solis is well known around the social media marketing community. He’s a leader in gauging the effects of emerging media on businesses, publishing, and culture. Find out how social media is extending beyond online communities with “The Hashtag Economy” and “Opportunity Clicks: Social Media and Converting Clicks into Action.”
Convince & Convert
Jay Baer at Convince & Convert ensures that his readers understand social media, specifically as it relates to B2B digital marketing and PR strategies. You can also catch Jay at any number of social media conferences; his presentations never fail to disappoint. This past week we tweeted out “Measuring Facebook Fan Engagement Beyond the Like” but be sure to also read over “4 Steps to Drive Sales with Social FAQ” as you put together a strategy for follower engagement.
Meet Dan Zarella: The Social Media Scientist. He has the data that so many of the skeptics of social media demand. Make sure to refer those skeptics to “Need to Justify Social Media? Use Real Numbers About Money” and “How Retweets Spread: the Epidemology of Viral Messaging on Twitter” when you encounter them.
You might recognize her for her fantastic smile (it’s featured in Guy Kawasaki‘s Enchantment Presentation). However, she’s even more famous for her advice on learning the art and science of Facebook and Twitter. Commit to memory her ABC’s of Social Media and take action with “6 Ways to Effectively Promote Events on Facebook.”
Darren Rowse of Problogger has launched yet another successful blog. This time he seeks to promote lessons about Twitter and the ways in which to use it to your advantage. Jump in on the debate regarding the obsession over follower counts on Twitter and learn “How to Incorporate Twitter Into Your Event.”
Web Strategy by Jeremiah Owyang
Jeremiah Owyang provides all the insight you’ll ever want on disruptive technologies. Applying his knowledge as a Partner at Altimeter Group, he delivers research posts heavily rooted in data. Review some of the classics: “Social Business Forecast: 2011 The Year of Integration” and “Career Paths of the Corporate Social Strategist“.