Social Media is a Coke Machine…

 Found a debate playing out in the comments here about social media vs. search.
 

Social is a coke machine that your friend just got a soda out of..

Search is a glass of water WHEN YOU ARE THIRSTY!!!

– from a commenter on SEOmoz

So where do you put your coke machine?  Is it easy to operate?  I can go on and on with this analogy, but I must stop.

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