Today we are introducing a series of new features that we have been adding to Crowdbooster over the last few months. Our goal was to add power to a simple user experience, which can be quite tricky. There were all these questions we found ourselves asking our own service, and your great feedback never ceased to inspire us. We hope you love the latest improvements. Here we go:
Trends for your social metrics
Since we launched the X initiative, have we seen an upward trend in the number of likes on our Facebook posts? What about the weekly contests on Twitter – do they help boost engagement in the middle of the week? Do people mention our business more on weekends? What about summer versus winter?
That’s how you’d evaluate the success of your campaign ideas and identify opportunities to do more (or less!). Now you can do this with ease in Crowdbooster, complete with 1. averages to let you know if you are above average (you are, if you are using Crowdbooster and 2. granularity controls so you can try to notice otherwise hard-to-notice trends.
Compare two time periods
We had a major media push last month, but did it drive social media engagement like we expected it to? You can now compare last month (or any arbitrary time period) to the previous three months (or any arbitrary time period), on the same graph and for any metric. That’s right. You can also hold the days of the week constant. Start both Period 1 and Period 2 on a Sunday, and see if you actually did a better job tweeting and engaging.
You can use our bubble chart to tell a story about why one period had better performance. Was it because of one groundbreaking Tweet that got retweeted by an influencer – or did all of your posts do better in one period because you got smarter about your content strategy?
(Your own) Keyword analysis
Ever wonder if sharing links to your site have an impact on engagement levels? What about all of those #trivia Tweets – yay or nay? We think doing social media well requires you to constantly check your gut against data. After all, this is one of the few places where your marketing and communications efforts can get instantaneous reactions from your target audience. We want to help you get these answers – so the first thing we did was to introduce a way to analyze your own posts and Tweets by keyword.
We have a lot more up our sleeves, but we want to hear what do you think! If you liked what you saw, give us a Tweet
or sign up for a 30-day free trial. If you don’t like what you saw, let us hear it.